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Brand advocates key to California avocado marketing
For the 2021 season CAC is partnering with six popular bloggers. These influencers are creating unique recipes showcasing California avocados. For example, in March, Ashley Boyd of Pink Owl kitchen promoted her recipe, Tropical Avocado Smoothie, featuring California avocados and including four fruits plus herbs. Blogger Brandi Crawford gave avocado toast a produce-loving twist using planks of sweet potato as the toast and topping them with mashed California avocados and options for savory additions or fresh berries. The other four bloggers in the program also are building awareness for California avocados throughout the season.
With these partners, the commission augments its online consumer reach, communicating that California avocados are in season. Utilizing highly popular social media platforms, like Instagram and Pinterest to showcase the brand advocate recipes using California avocados, CAC’s reaches a larger target audience.