MEDIA
Latest News about the industry
California Avocado Commission Puts the ‘CA’ in ‘Avocado’
21 April, 2021
The inspiration for the new campaign was in the word all along: Avo-CA-dos, said MullenLowe LA associate creative director Sean Wright. That was the answer to how MullenLowe and the CAC could get consumers to think “California” when they shop for the fruit.