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The California Avocado Commission Celebrates California Avocado Month
To help further spread the green fruit joy, the California Avocado Commission (CAC) is stepping up this year’s marketing activity to include a bevy of promotions and strategies for retail, foodservice, and more.
“California Avocado Month helps communicate the premium quality of California avocados and draws attention to peak season availability,” said Jan DeLyser, Vice President of Marketing. “June is an excellent time for California avocado promotions.”
Resplendent with a recipe contest, a drive-in movie event, chef recipes, social media support, public relations outreach, and more, California avocado support programs are taking place throughout the month of June. Concurrently, CAC is supporting customized retail and foodservice promotions that drive awareness of California avocados at point of purchase.